The New Possible

About

It has been proven many times over that meaningful, engaging and objective creativity can transform a brand’s fortunes.
But brands have lost trust in the big 5 due to costs from holding companies leaching into the network agency system.
Equally, brands do acknowledge that they need to engage with objective creativity.
So now is the time to enable brands to re engage with objective creativity more directly and efficiently, and with a restored sense of trust and belief in the industry.

To achieve this we are supporting new indie agencies or creative teams with an environment and infrastructure which allows them to be at their most creative and
enables them to re engage with brands more efficiently.

About

Addictive Pixel has created a future proofed full service creative operations model which provides this environment and allows objective creativity and brands to re engage with trust and belief.
This model also achieves a higher commercial outcome for the brand’s budget.
We save time and cost with the prevention of duplication of process and the considered application of new technologies.

We fuel and support creativity by redistributing this time back to the ideation phase and by exposing creatives to alternative methods of execution, we call this
“The New Possible”

This essential time allows you to enjoy those random chaotic freedoms which yield the best concepts, and our methodology and working practices ensure the most impactful manifestation of a concept across all chosen media channels.

About

The same agile methodology gives you the freedom to choose the skills, specialists and production methods which will have the most positive outcome.
By staying agile and having no fixed resource we identify the need, and then meet that need. We then engage the best skills for the task, rather than use whoever is free.
Once you have chosen your preferred production method, our highly experienced team works alongside you to curate the best talent and specialists to execute your concept.
Someone you have worked with before, or one of our recommendations, this offering is without bias.
Our methodology assures the highest production values and out performs other full service offerings.
Post production is given the same care and attention, then we adapt and deliver the most effective content to media, produced to the highest production value.

About

We can engage every conceivable skill, service, specialism and knowledge base for every conceivable eventuality, from legal, usage, celeb endorsement, licencing, events etc, in fact whatever you
need to fulfil a full service offering.

So how does it work?
We come with the appropriate credentials and a complete complimentary service which supports you like the infrastructure you may have just walked away from. The big difference is that we keep it small and agile; we have the skills, knowledge and experience but not the overheads.
We don’t charge a retainer, but we are on call 24/7.
This benefit is passed on to you, and from you to your clients, so their budget goes further!
We are only commercially engaged with you when you are commercially engaged by a client.

About

It is time to re engage brands with objective, meaningful and effective creativity, the kind that turns budgets into positive commercial outcomes, not just output.
And you as creatives will have more time to craft and create effective content and to re engage with brands more efficiently which will restore trust.

We are passionate about supporting creativity, to fuel it and to help you produce the best work possible.
if you want more time to be creative, and create more effective content of the
highest production value, get in touch.

It is time to change the way we think, create and collaborate.
We would love to talk about how this can work for you and introduce

“The New Possible”
Continue

Experience

As the founder and COO of Addictive Pixel I have over 40 years experience in the advertising and marketing industry, working both agency and brand side and across all media disciplines, contributing to some of the most iconic ad campaigns.
Our team have 10 x that experience, and our network of industry experts and creative executers is limitless.
My first experience in the industry was as an illustrator, and when receiving a brief, it often became clear that actually nothing was clear. So I asked if I could start taking briefs directly from creatives.
Removing this potential information loss was priceless.

I would often challenge the way I executed my own concepts, trying various methods and applying new techniques that would lead to better ways of working and better results.
I called these breakthroughs

“The New Possible”

Experience

While others were creating solutions and fixes to save cost, I focused on preventing costs incurring in the first place.
I used these methodologies effectively when founding and launching creative production studios on behalf of some of the largest global production houses.
During my time as MD of Seven Soho I was part of the team who de-coupled production for P&G, and also created the in-house production studio for M&C Saatchi.

After leaving Seven Soho, I made a proposal to TBWA. They accepted and I became one of the founders and operations director of their creative production facility in London, which is
now known as EG+

Digital was emerging as the new media space, but TBWA was not engaging.

Experience

So in 2007 I started a consultative production company which demystified digital for creative agencies who, at the time, didn’t think they needed to engage with digital.

We approached BBH and proposed to create an in house digital facility.
After more than a few meetings they said yes.
In fact, Addictive Pixel was the white labeled name of this facility.

This is where we applied the curate, orchestrate, manage model (COMM) to it’s best effect.
This model allows you to engage the specific individuals and their specific skill for the task, rather than using whoever is free next, which is a common in house studio error.
Whilst at BBH we helped them retain existing, win new business as well as win many awards. Addictive Pixel was a huge commercial success for BBH.

Experience

Addictive Pixel is focused on making positive change in the industry we fell in love with all those years ago, like you did.

Using our experience and expertise, and applying our efficient creative full service operations model, we together can encourage brands to re engage with objective creativity more efficiently
and with restored trust.

We enable creatives to have more time to be creative again, deliver more effective concepts across all media channels and approach brands with a full service offering which is not only commercially appropriate but without compromise.

It is time to change the way we think, create and collaborate.
We would love to talk about how this can work for you and introduce

“The New Possible”